Border 2 has made an exceptional start, garnering overwhelmingly positive reviews from both audiences and critics. This immense appreciation has translated into extraordinary demand, prompting cinema chains across the nation to significantly increase their show timings, including unprecedented post-midnight screenings to accommodate the film's soaring popularity.
Theatres Leading the Midnight Rush
Leading cinema chains are proactively responding to the 'Border 2' frenzy:
• MovieMax: This popular chain has initiated post-midnight shows in key properties, starting Saturday, January 24. For instance:
* Mumbai (Huma Kanjurmarg): 1:20 am
* Mumbai (Mira Road & Sion): 1:15 am
* Pune (Amanora): A remarkable 6 shows between 12:00 am and 8:00 am (1:15 am, 1:45 am, 2:15 am, 3:00 am, 7:00 am, 7:30 am), making it a total of 30 shows daily.
* Pune (MovieMax Gold): Three post-midnight shows at 1:15 am, 2:15 am, and 3:15 am.
* Nagpur: 1:15 am show.
• Maxus: A pioneer in late-night screenings, Maxus Bhayander near Mumbai will host a 12:45 am show, followed by a 7:00 am screening.
• PVR Sangam (Andheri East, Mumbai): Scheduled to showcase Border 2 at 1:55 am.
More cinemas are expected to follow suit as the demand continues to peak. These extended showtimes are not limited to January 24 but will also run through Sunday, January 25, and Monday, January 26, capitalizing on the Republic Day National Holiday.
Star Power Fueling the Excitement Border 2 features a stellar cast including Sunny Deol, Varun Dhawan, Diljit Dosanjh, and Ahan Shetty. The combination of a strong narrative, positive buzz, and these expanded viewing opportunities positions the film for an incredible run over the weekend and Republic Day, poised to shatter January box-office records nationwide.
The Rise of Post-Midnight Shows: A Pandemic-Era Trend
The phenomenon of post-midnight shows gained traction in the post-pandemic era, signaling a significant shift in audience viewing habits and exhibitor strategies. This trend began with 'Sooryavanshi' (2021) and has since been adopted by numerous blockbusters, including:
• 'Gangubai Kathiawadi' (2022)
• 'Drishyam 2' (2022)
• 'Jawan' (2023)
• 'Pathaan' (2023)
• 'Avatar: The Way Of Water' (2022)
• 'Oppenheimer' (2023)
• 'Gadar 2' (2023)
• 'Animal' (2023)
'Border 2' now proudly joins this exclusive list, reinforcing its status as a major cinematic event. The film is undeniably set to make a significant impact on the box office, potentially mirroring or even surpassing the success of its predecessors in this unique screening trend.
