Digital18 Media Private Limited has issued a public notice, formally asserting its exclusive ownership and legal rights over the popular OMG (Oh My God) film franchise. This significant development comes amidst growing industry buzz surrounding a potential third installment, reportedly titled 'Oh My Goddess'.
Digital18 Media's Claim to OMG Franchise
Digital18 Media, operating as Digital18, has declared itself the successor-in-interest to the studios business of Viacom18 Media Private Limited. This transition occurred following a court-approved Composite Scheme of Arrangement, effective November 14, 2024. As a result:
* Digital18 is now a joint owner and co-proprietor of all derivative and franchise rights originating from the critically acclaimed cinematograph film OMG 2 (2023). * This ownership encompasses the significant goodwill, brand value, and public association linked to the franchise.
Public Notice: A Warning to the Industry
The strongly worded notice, published on January 10, 2026, in Atul Mohan’s Complete Cinema magazine, serves as a formal caution to all entities. It explicitly warns against developing, marketing, or producing any derivative, sequel, prequel, or spin-off of OMG 2 without Digital18’s express written consent.
* Unauthorized Development: The notice places “all persons and entities” on alert, stating that any communication or arrangement concerning the development, production, or financing of a sequel or related work without Digital18’s authorization constitutes a legal infringement. * No Third-Party Entitlement: It clarifies that no third party is entitled to develop or announce any sequel or derivative work, directly or indirectly linked to OMG 2, without prior written approval from Digital18. * Brand Dilution Risk: Furthermore, the notice warns that using titles or promotional material deceptively similar to OMG could amount to misrepresentation and dilution of their proprietary rights, leading to legal repercussions.
Context: 'Oh My Goddess' Development Sparks Action
The timing of Digital18’s public assertion is widely believed to be a direct response to recent reports surrounding 'OMG 3', reportedly titled 'Oh My Goddess'. Speculation suggests this upcoming project will star Akshay Kumar in an extended cameo role, similar in length to his screen time in OMG 2, alongside Rani Mukerji.
Just yesterday, reports indicated that 'Oh My Goddess' is slated to go on floors in February 2026. Such news is understood to have fueled speculation regarding the ownership of the franchise rights, prompting Digital18 to publicly reassert its dominant legal position and safeguard its intellectual property.
Digital18 Media concludes its notice by stating that any unauthorized sequel or branding resembling the OMG franchise will be treated as a severe violation of contractual and proprietary rights under applicable law.
