Randeep Hooda, a renowned actor celebrated for his authentic portrayals and deep connection to his roots, has officially joined STAGE as its brand ambassador. This significant partnership marks a pivotal moment for regional language storytelling, championing narratives rooted in Haryanvi, Rajasthani, and Bhojpuri languages across India's evolving entertainment landscape.
Championing Authenticity and Linguistic Identity Hooda's association with STAGE is a natural extension of his long-held philosophy that authenticity gives storytelling its power. He has consistently championed regional cultures and languages, viewing them as strengths that shape identity. This collaboration reflects a shared belief that stories in one’s mother tongue can be aspirational, premium, and globally resonant.
* Deeply Personal Connection: Randeep Hooda expressed that the decision felt personal, stating, “For me, language and culture are not limitations, they are strengths... The stories that stay with us the longest are the ones that sound familiar, feel lived-in, and come from a place of truth.” * Redefining Mainstream Entertainment: At a time when India’s OTT landscape is rapidly redefining “mainstream,” STAGE’s focus on regional content, with over 5.5 million paying subscribers across North India, highlights a cultural shift that Hooda has long advocated.
STAGE: A Platform for Diverse Regional Voices Founded in 2019, STAGE has steadily built an impressive content library, carving out space for voices and narratives often overlooked by mainstream entertainment ecosystems. The platform features:
* Original films and series. * Unique two-minute micro-dramas. * An upcoming slate for 2026 including *Jaan Legi Sonam* (Bhojpuri), *Videshi Bahu* (Haryanvi), and *Kayantar* (Rajasthani).
As brand ambassador, Randeep Hooda will lead integrated campaigns across digital, social, television, and outdoor platforms, reinforcing the value of experiencing regional storytelling collectively in Indian homes. His presence, alongside Olympic gold medalist Neeraj Chopra, underscores STAGE’s commitment to excellence rooted in origin, positioning regional voices at the core of India’s entertainment narrative.
