Saregama Live, the live entertainment arm of Saregama India Ltd., is set to launch UN40, a brand-new multi-genre cultural festival designed primarily for audiences under the age of 40. This exciting two-day event promises to be a vibrant platform for contemporary music, comedy, digital creators, and interactive experiences, reflecting the evolving tastes of younger generations. While its core focus is the under-40 demographic, attendees over 40 are also warmly welcomed if accompanied by someone younger, emphasizing shared cultural sensibilities over strict age limits.
Festival Dates and Venue Mark your calendars for March 14 and 15, 2026, as UN40 takes over the NICE Grounds in Bengaluru. This promises to be a landmark event for India's live entertainment scene.
Star-Studded Musical Lineup The inaugural edition of UN40 boasts an incredibly diverse musical roster, catering to a wide array of preferences. Headlining the music acts are: * Himesh Reshammiya * Talwiinder * Aditya Rikhari * Shalmali Kholgade * Flipperachi, the viral music sensation, will make his much-anticipated first confirmed live performance in India, following the widespread popularity of his track featured in 'Dhurandhar'.
The broader music lineup is equally impressive, featuring a mix of mainstream, independent, and regional sounds with artists such as: * Tony Kakkar * Santosh Narayanan * Paradox * Paal Dabba * Thaikkudam Bridge * Raja Kumari * Rashmeet Kaur * Kushagra * Reble * NDS * Lashcurry * Maahi * Pragati Nagpal * Arjun Tanwar
Laughter Unleashed: The Comedy Stage Beyond the musical performances, UN40 will feature a dedicated Comedy stage, ensuring plenty of laughs throughout the festival. Scheduled to perform are popular comedians: * Harsh Gujral * Inder Sahani * Onkar Yadav
Immersive Experiences Beyond the Stage UN40 goes beyond traditional performances by offering a range of engaging and interactive experiences: * Gaming Zone: Inspired by classic tele-match style challenges, this zone will host team-based games designed for both active participants and enthusiastic spectators, fostering collective viewing and cheering. * European-Style Beer Garden: Envisioned as a central social hub, this space will facilitate creator-led interactions, meet-and-greets, candid conversations, and informal performances. Content creators like Beyounick, Danny Pandit, Disha Madan, and RJ Princey will engage with audiences in a relaxed setting.
A Vision for the Future Siddharth Anand Kumar, Executive Vice President – Films, Series and Events, Saregama India Ltd., shared his vision: “UN40 has been conceived as a long-term festival property that reflects how younger audiences are engaging with live entertainment today. While it is under 40 focused, it is driven by mindset rather than age. By bringing together a diverse multi-genre line-up and experiences beyond the stage, we hope to create a stronger sense of connection between artists and audiences, and build a festival that feels relevant, participatory, and enduring.”
Ticketing Information Tickets for UN40 are now officially available. Secure your spot by purchasing them on BookMyShow, the festival's official ticketing partner.
