In a recent illuminating interview with BrandEquity, superstar Hrithik Roshan delved deep into the foundational principles guiding HRX Films, his production banner, and shared profound insights into what truly makes a story worthy of a greenlight. He emphasized the paramount importance of a director's complete ownership of the script as the ultimate determinant.
The Vision Behind HRX Films Hrithik Roshan articulated that HRX Films operates as a vital division of FilmKraft, his primary learning ground in cinema. He described it as a quest for a 'sweet spot' – a unique blend that harmonizes the commercial acumen of the FilmKraft school with content rich in emotions and nuanced storytelling. He elaborated on the distinction between community-experience commercial blockbusters and deeply personal, cathartic films. HRX Films aims to bridge this gap, seeking to deliver both large-scale appeal and profound emotional impact.
The Script Selection Process Roshan revealed an intriguing script filtration process, crediting his cousin, Eshaan, for identifying promising names, scripts, and directors. These are then put through an internal evaluation before reaching Hrithik. He shared an anecdote about how his perspective on a script can evolve over time, sometimes leading him to appreciate a story months after an initial rejection, showcasing a dynamic and open-minded approach to creative selection.
Director's Unquestionable Creative Control A central tenet of HRX Films, as laid out by Hrithik, is the unwavering respect for the director's creative autonomy. He stated bluntly, "You are a fool if you think that you can inject your genius ideas without the acceptance of the director into his film." He stressed that attempting to bypass or force a director into accepting elements that don't align with their vision is not only unintelligent but also self-sabotaging, as only the director holds the complete picture of the film. He cited his experience producing 'Storm' and his admiration for director Ajitpal Singh, expressing his full trust in Singh’s creative direction.
The Secret to Global Indian Cinema Success Hrithik Roshan also touched upon the growing global footprint of Indian cinema, from Raj Kapoor's influence in Russia to Aamir Khan's success in China and the worldwide phenomenon of 'RRR.' He identified a crucial common denominator across these globally celebrated films:
• Integrity: A deep-seated honesty in storytelling.
• Conviction: Unwavering belief in the narrative and artistic choices.
• Unadulterated Vision: A singular, pure directorial perspective that remains true to itself.
He concluded that these elements – integrity, conviction, and an unadulterated vision of the director – are the true 'secret ingredients' propelling Indian content to international acclaim, emphasizing their critical role in creating universally resonant cinema.
