Mumbai is buzzing with significant news for Sooraj Barjatya's upcoming family entertainer, 'Yeh Prem Mol Liya.' Fresh off its grand title song launch at Mumbai’s iconic Royal Opera House on September 20, Bollywood Hungama has exclusively learned that Yash Raj Films (YRF) has officially acquired the overseas distribution rights for the much-anticipated film. This pivotal development is set to greatly enhance the film's global footprint, positioning it for a wide international release.
Strategic Global Release by YRF YRF's distribution network is celebrated for its strength and its remarkable ability to secure premier screens across key international territories. With YRF now onboard, 'Yeh Prem Mol Liya' is expected to receive a robust and healthy release in major international markets, ensuring the quintessential Sooraj Barjatya cinematic experience reaches a broader global audience.
A Continuing Legacy: Rajshri Productions and YRF’s Partnership
This collaboration marks the fourth time Rajshri Productions and YRF have joined forces. Their successful partnership dates back to 2003 and includes several notable projects:
• Main Prem Ki Diwani Hoon (2003): YRF handled its international distribution.
• Uunchai (2022): YRF distributed this Sooraj Barjatya directorial worldwide, covering both India and overseas markets.
• Dono (2023): YRF managed the India distribution for this directorial debut by Sooraj Barjatya's son, Avnish S Barjatya, across major Indian regions like Mumbai, Delhi/UP, East Punjab, Rajasthan, Mysore, Tamil Nadu/Kerala, Bihar, West Bengal and Assam.
Anticipation for India Distribution & YRF Talent Connection With overseas distribution now finalized, all eyes are on the announcement of the film’s India distribution partner. Given the formidable Rajshri brand, Sooraj Barjatya’s strong appeal to family audiences, and the film’s commercial cast, the India rights are also expected to generate considerable interest within the trade. Adding another layer to the YRF connection, the film’s lead pair, Ayushmann Khurrana and Sharvari, are both managed as YRF Talents, making this association even more noteworthy.
'Yeh Prem Mol Liya' Release Date Prepare for a heartwarming cinematic experience as 'Yeh Prem Mol Liya' is slated to release in cinemas on November 27.
Also Read: From Udta Teer to Yeh Prem Mol Liya, Ayushmann Khurrana explores comedy and family drama
