FUJIFILM India proudly announces the onboarding of popular actress Rashmika Mandanna as its new brand ambassador for the entire Imaging Solutions range. This includes Electronic Imaging, instax™, and Photo Imaging business sectors across India. This strategic move aims to deepen the company's connection with a new generation of consumers, fostering the joy of capturing, creating, and preserving precious moments through photography.
A Perfect Synergy with Rashmika Mandanna Rashmika Mandanna, a recognized face in Indian cinema, brings warmth, spontaneity, and an expressive personality that perfectly aligns with FUJIFILM India's philosophy. Photography, for Fujifilm, is not merely about capturing an image but about self-expression and preserving cherished memories. As an avid instax™ user herself, Rashmika already appreciates the simple delight of transforming a moment into a tangible photograph that can be held, shared, and treasured.
Rashmika's Enthusiasm for Photography Sharing her excitement, Rashmika Mandanna highlighted the special place photographs hold in her life, allowing her to relive moments and feelings. She expressed her love for capturing spontaneous instances and memories with loved ones. Her personal experience with instax™, witnessing a photograph come alive in her hands, makes this association feel incredibly natural. She is thrilled to be part of Fujifilm's mission to bring the joy of photography to more people across India.
FUJIFILM India's Diverse Imaging Solutions
FUJIFILM India's extensive Imaging Solutions portfolio caters to various stages of a consumer's photography journey, encompassing:
• Digital cameras for enthusiasts and professionals
• instax™ instant cameras and smartphone printers for instant gratification
• QuickSnap™ for spontaneous captures
• Binoculars
• Comprehensive photo printing solutions
This partnership arrives as photography continues to evolve as a creative expression, with consumers rediscovering the pleasure of transforming digital moments into physical photographs they can hold, share, and preserve.
Leadership's Vision for the Partnership Mr. Koji Wada, Managing Director of FUJIFILM India, welcomed Rashmika, emphasizing that her positivity and ability to connect with diverse audiences resonate with their group’s purpose of 'Giving our world more smiles.' He believes this association will inspire a new generation to explore photography while strengthening Fujifilm's long-standing connection with Indian consumers. Mr. Arun Babu, Associate Director, Imaging Solutions Division, further noted that Rashmika's widespread popularity will help inspire people to explore photography and discover new avenues for creativity and self-expression across their diverse imaging ecosystem, from 'click to print' solutions.
Through this collaboration, FUJIFILM India aims to engage new and younger audiences, enhancing awareness and engagement across its entire Imaging Solutions portfolio. This initiative builds upon Fujifilm's established trust and reputation in imaging, complemented by ongoing efforts like the Fujifilm Spectrum tour, X-Space, and the House of Photography in Mumbai, which bring their diverse imaging ecosystem closer to consumers for exploration, learning, and engagement.
