Vijay Deverakonda's new skincare venture, UNHYPE, has made a sensational debut, selling out its limited VD Signature Routines within just two weeks of opening pre-bookings. The brand successfully generated an impressive ₹1.3 crore in revenue, marking a significant milestone in its launch phase.
Record-Breaking Launch Success UNHYPE's inaugural offering, the VD Signature Routines, quickly became a bestseller. This limited launch edition comprised 10,000 routines, equivalent to 30,000 individual skincare products, available across its popular Acne Safe and Brightening ranges. The rapid sell-out highlights a strong consumer demand and trust in the actor's new venture.
VD Signature Routines Overview
The core of UNHYPE's initial product line revolves around a simplified, three-step skincare approach designed for daily use. Each routine includes:
• Face Wash: To cleanse and prepare the skin.
• Moisturiser: For hydration and nourishment.
• Sunscreen: Essential protection against sun damage.
These routines were strategically launched in two variants: Acne Safe and Brightening, catering to diverse skin concerns and preferences.
Vijay Deverakonda's Reaction to Overwhelming Response Co-founder Vijay Deverakonda expressed immense gratitude to customers for their trust and support. "I genuinely want to thank everyone who trusted us and chose to make UNHYPE a part of their everyday skincare. We knew we had built something we believed in, but seeing 10,000 routines sell out in two weeks is incredible," Deverakonda stated.
He also addressed customers who missed out on the launch edition, promising a swift restock. "We’re completely sold out right now, and we’re working to restock as soon as possible. To everyone who missed out this time we’re sorry. We’re coming back with more. This is just the beginning. There’s a lot more coming from UNHYPE," he added, hinting at exciting future plans for the brand.
Upcoming Regular Sales Following the success of the VD Signature Routines, UNHYPE is preparing for the highly anticipated launch of its regular Acne Safe and Brightening Routines. These will be available for purchase starting October 3rd directly through the brand's official website. This move ensures wider accessibility for customers eager to experience UNHYPE's effective and straightforward skincare solutions.
