EBG Group, a rapidly expanding Indian conglomerate with diverse interests, has announced acclaimed Indian actor Mrunal Thakur as the brand ambassador for its ambitious project, Carlton Wellness. This pivotal association marks a significant step in EBG Group's vision to establish India's most credible, regulated, and premium wellness-hospitality ecosystem. Effective from FY 2025–26, Mrunal Thakur will lead Carlton Wellness’s brand films, digital narratives, experiential campaigns, and property launches nationwide, bringing her authentic connection to wellness to the forefront.
A Strategic Partnership for Holistic Wellbeing Dr. Irfan Khan, Chairman & Founder of EBG Group, emphasized Mrunal Thakur’s ideal fit, stating, “Mrunal Thakur was chosen for her authentic alignment with wellness, balance, and mindful living.” He highlighted her modern grace, discipline, emotional strength, and understated luxury as values that perfectly mirror Carlton Wellness’s philosophy of holistic, preventive, and longevity-focused wellbeing. This partnership aims to position Carlton as an aspirational yet credible wellness brand for the modern Indian consumer, reinforcing EBG Group's commitment to a meaningful and scalable wellness ecosystem.
Mrunal Thakur herself expressed her enthusiasm for the collaboration: “Wellness is deeply personal to me. Carlton’s approach goes beyond luxury—it focuses on balance, healing, and inner wellbeing. I’m excited to associate with a brand that encourages people to slow down, reconnect with themselves, and prioritise holistic health.”
Carlton Wellness: India's Evolving Wellness Ecosystem Under its strategic partnership with EBG Group, Carlton Wellness Group is being developed as an integrated wellness-hospitality platform. This encompasses a range of offerings designed for comprehensive wellbeing:
* Wellness resorts and destination retreats * City and hotel-based wellness spas * Wellness-oriented vacation homes and residences
Carlton's unique model seamlessly integrates clinical and experiential wellness offerings, including traditional practices like Ayurveda and naturopathy, alongside mindfulness and hydrotherapy. The platform is committed to adapting global wellness standards to Indian lifestyles, with a strong emphasis on longevity, preventive care, and an enhanced quality of life.
Ambitious Growth and Expansion Plans Carlton Wellness is already making significant strides in its expansion. Multiple Carlton Wellness Spa formats are currently operational across select partner locations, with licensed spa projects integrated into premium hospitality and real estate developments. Flagship Carlton Wellness retreat and resort projects are in advanced stages of development and are set to open soon in Ahmedabad, Indore, and Manipal.
The brand has confirmed extensive expansion plans across key markets:
* Immediate Focus: Hyderabad, Bhubaneswar, Surat, Lucknow, Bangalore, and Manipal, strengthening its presence in major metro and Tier-1 cities. * Beyond 2026: An ambitious growth phase targeting Maharashtra, Goa, Karnataka, Kerala, Rajasthan, Uttarakhand, and select NCR and metro hubs. * Projected Expansion: The roadmap includes 20-30 new wellness spas in metros and Tier-1 cities, 4-6 destination wellness retreats, 2-3 boutique wellness resorts in nature-led or coastal locations, and 1-2 luxury wellness residential or vacation home projects.
This robust expansion pipeline projects impressive revenues for the EBG-Carlton platform: Rs 80-120 crores in FY 2025-26, scaling significantly to Rs 180-250 crores in FY 2026-27. Revenue streams will diversify through spa operations, memberships, retreat/resort bookings, licensing models, managed wellness vacation homes, and curated brand collaborations.
A Vision for the Future Over the next five years, the alliance aims to achieve several milestones:
* Establish flagship assets and urban spa leadership by 2025-26. * Expand to over 50 wellness touchpoints nationwide by 2027-28. * Emerge as India’s largest regulated wellness network by 2029-30, with future plans for international expansion into GCC and Southeast Asian markets.
With Mrunal Thakur as the new face of the brand, EBG Group and Carlton Wellness are strategically positioning themselves at the nexus of longevity science, conscious luxury, and scalable wellness. Their ultimate ambition is to become India’s most trusted and globally respected wellness-hospitality brand, championing holistic health for all.
