Bollywood superstar Salman Khan has been issued a notice by the Delhi High Court concerning a legal battle over his personality and publicity rights. This development comes in response to a petition filed by a China-based artificial intelligence voice-generation platform, challenging an earlier protective order. The actor has four weeks to respond to the notice.
The Core of the Dispute
The notice stems from a plea that aims to overturn an interim order previously granted by the High Court. This original order robustly protected Salman Khan's personality rights, specifically encompassing his name, image, and voice. The ongoing legal proceedings highlight the growing complexities surrounding celebrity rights in the age of advanced AI technology.
Salman Khan's Initial Action
Khan had initially approached the Delhi High Court to secure comprehensive legal safeguards against the unauthorized use of his public persona. In December 2025, the court issued a significant interim order:
• It explicitly restrained any unauthorized use of his voice and identity without his consent.
• Justice Manmeet Pritam Singh Arora directed social media intermediaries to comply with Khan’s petition.
• The court warned that stay orders would be issued against any entity using Khan’s name, photographs, or other personal attributes for commercial gain.
This proactive step aimed to protect his unique public identity from potential misuse, particularly in commercial contexts.
The AI Platform's Challenge
The current notice is a direct consequence of a challenge mounted by the China-based AI voice-generation platform. This platform, whose core business involves creating sophisticated voice models, seeks to quash the High Court's December interim order. Their petition aims to remove the existing legal barrier that prevents them from using Khan's voice and likeness without his explicit permission.
Next Steps in the Legal Battle
With Salman Khan now required to respond within four weeks, the legal process is set to intensify. The next hearing in this high-profile case is scheduled for February 27. The outcome could set a precedent for how personality rights of public figures are protected in the digital age, especially against emerging AI technologies.
