Balaji Telefilms has officially launched Hoonur, an innovative new talent management vertical operating under Balaji Telefilms Digital. This strategic expansion reinforces Balaji's commitment to creating a comprehensive integrated entertainment ecosystem, with a renewed focus on artist development, career planning, and structured representation across both television and digital platforms.
Hoonur's Vision and Mission
Designed for today's dynamic, platform-driven entertainment landscape, Hoonur aims to provide focused representation that seamlessly integrates:
• Talent development and grooming
• Strategic content alignment
• Brand collaboration opportunities
• Audience engagement strategies
The vertical is poised to offer artists long-term career direction, opening doors to diverse creative and commercial opportunities that align with their potential.
Leadership and Expertise The initiative will be spearheaded by Mohammed Nagman Lateef, a seasoned industry professional boasting over 11 years of experience in talent management and entertainment strategy. Nagman, known for founding and leading Iconic Entertainment, brings a reputation for progressive artist representation and career-led management. His appointment signals Balaji Telefilms' dedication to a more structured and forward-thinking approach in the talent management space.
Ekta Kapoor's Perspective Ekta Kapoor, Joint Managing Director, Balaji Telefilms, shared her vision for Hoonur: "At Balaji, we have always believed that every artist deserves the right environment to grow. Talent thrives when it is supported by a platform that understands its individuality and long-term potential. With Hoonur, we are creating a curated space where artists receive focused attention, strategic guidance, and opportunities that are aligned with who they are and where they can go. It's about shaping meaningful journeys, not just managing assignments."
A Growing Roster of Talent Hoonur already represents an impressive and growing roster of talent from both television and digital realms. This includes popular names such as Madalsa Sharma, Sahil Uppal, Rohit Chandel, Simba Nagpal, Tejasswi Prakash, and Shubhangi Atre. Additionally, several artists managed by Hoonur, including Urvashi Dholakia, Ridhi Dogra, Shiv Thakre, and Shiny Doshi, are set to feature in The 50, one of India's most anticipated upcoming reality television formats.
Strengthening the Entertainment Ecosystem Nitin Burman, Chief Revenue Officer, Balaji Telefilms, highlighted the broader industry relevance: "The industry today is moving toward deeper collaboration between content, platforms, and brands, with talent at the center of that ecosystem. Hoonur allows us to approach these relationships in a more cohesive and long-term manner. By aligning talent more closely with our content and digital network, we are strengthening how partnerships are built, how audiences are engaged, and how value is created across the ecosystem." Through Hoonur, Balaji Telefilms continues to fortify its integrated entertainment model, combining content creation, digital strategy, and expert talent representation to support the next generation of artists in an evolving media landscape.
